Case Study: How I Increased Traffic to a Page by +100%
As someone who specializes in e-commerce SEO, part of my job is to help boost categories that are not performing well. At my company, one of our categories that we have historically struggled in was “Men’s Graphic Tees” by using SEO strategies, I was able to get an increase in +25% Impressions year-over-year and +100% increase in organic traffic month-over-month.
How was I able to do this? I will show you below.
Steps I Took:
Competitive research. I decided to look at the Top Ranking Pages for Men’s Graphic Tees and see what they were doing that we were not. I focused this search on direct competitors for my company.
Keyword research. As a brand, our teams had pushed me to use “Licensed Tees” for this category. By doing some keyword research in Brightedge and Google Trends, I was able to provide data that showed “Graphics” terms were much stronger than “Licensed.”
I updated the Meta Description, Title Tag, H1, and Footer copy on the page with FAQs and high-ranking keywords for the page.
I added a blog post on graphic tees and internally linked to the category page.
I added the category page as a link in the Navigation and Homepage Footer.
Finally, I expanded the left-hand navigation for graphic tees with more focused products.
As you can see from the above, by doing so, we are seeing a huge increase in Clicks/Impressions for this page over the last 6 months. Below, you can see what keywords this page is now ranking for.
Checking SERP Features
Historically, prior to the last 6 months this category page had been ranking on Page 5 in SERP. Since doing my optimizations that category is now ranking on Page 2. Below, you can see the increase in SERP presence for Men’s Graphic Tees after making my optimizations.
By constantly tracking the performance summary of this page, I was able to see what my work was doing in real-time. With the updated copy, web page, and adding a blog — I was able to help this page not only rank better but show up in more places.
If you would like an increase in organic traffic to your site, feel free to reach out to me at coriedhaene@gmail.com.
